Victory Plaza (ATT Plaza) Dallas, Texas

Centrally located in downtown Dallas, Texas, VICTORY is a new 72-acre development located immediately adjacent to the existing American Airlines Center sports arena. It includes a mixed-use program of office, a 'W' hotel and residential towers, as well as an integrated network of urban street retail on seven contiguous parcels. Upon its completion, the VICTORY development will include 8-10 million square feet of development and attract over 14 million out-of-town visitors per year.

At the heart of VICTORY is the high-energy entertainment core - ATT Plaza. Designed by Sean Duncan, two flanking 80,000 square foot buildings "bookend" the Plaza with nightclubs, restaurants, retail and loft-style offices. These become both the entry forecourt to the American Airlines Center and the gateway to VICTORY. The district is also the home of the Victory Media Network: "VMN", a select set of digital and broadcast media elements are integrated within an interactive network that will pair new visual-display technologies within an environmental media platform for branded messaging, live events, product launches, collections exhibits, hospitality and banquet events.