Sports and Entertainment Venue Development

Future Cities provides owner advocacy and development leadership for complex sports, live theatre and other live event developments. Our participation is designed to create maximum value while delivering on traditional expectations of public sector interests: the creation of a tourist draw as well a demonstrable economic stimulator for the creation of a viable ancillary development. These elements create an attractive package of benefits for most cities that helps ensure public-side cooperation and participation.

Owners of professional franchises, sports authorities and government bodies intent on the successful development of venues must be prepared to anticipate the next trends in facility design and revenue development. That preparation must involve facts, unambiguous program intent, and creating a compatible team of experts in all areas with the communication tools to connect all of these disparate pieces together.

Most sports and entertainment development programs fall short of maximizing their potential revenues because marketing and sales staff for most sports granchises are tasked with the selling of premium products, and not in their invention and creation. Those ideas that eventually make their way into the design of a stadium or arena usually arrive there because it was done somewhere else first and shared through “best practices” seminars.

The most successful arenas and stadiums in the future will use revenue planning as a basis for design. These core concepts will be developed not as leftover opportunities, but through rigorous analysis, design and development, marketing and selling.