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US Airways Center
The Arena, renamed US Airways Center midway through the project, has become the first of the new generation of privately financed arena venues to recognize the need for complete and systematic regeneration through sponsorship and premium product upgrades. The project was initiated in a 48-hour workshop format where most of the principle elements were conceived, and eventually implemented. Noteworthy elements include a new entry pavilion, team store, new clubs and lounges, as well as an outdoor broadcast studio for pre and postgame shows.