Dodge Theatre Phoenix, Arizona

Future Cities’ principals designed and developed the Dodge Theater in Phoenix Arizona - a 5,000-seat live performance venue designed to satisfy the full spectrum of the touring concert market between 3,000-seats and 18,000-seats. Even though there are many touring shows that prefer an in-between sized venue in which to perform, this is an underserved niche that exists in most markets throughout the country. Dodge Theatre was designed to complement the operations of America West Arena, utilizing many of the same revenue concepts and many of the same operations staff who manage suites, sponsorships, food and beverage operations. These were all non-traditional sources for theatres at the time but are quickly becoming more mainstreamed.